Walmart vs Amazon - Time for Amazon Sellers to Pull the Trigger
Blog / Walmart+ vs. Amazon Prime – Time for Amazon Sellers to Pull the Trigger?
2 minutes read

Walmart+vs. Amazon Prime - Time for Amazon Sellers to Pull the Trigger?

In a bid to maintain their number one spot on the Fortune 500 list, Walmart rolled out a premium membership designed to compete with Amazon Prime last fall. With the launch of Walmart+, the company was able to announce a 79% increase in US e-commerce sales for the 2021 fiscal year. Is Walmart+ a viable competitor to Amazon Prime? If you sell your products on Amazon, is now a good time to switch? Today, we’re looking at the pros and cons of the new Walmart+ service so you can make an informed decision before making any changes.

What is Walmart+?

Walmart+ is a $98 annual (or $12.95 monthly) membership that entitles the subscriber to a host of perks. Members enjoy free next-day or 2-day shipping from Walmart stores, free grocery delivery (with a $35 purchase), fuel discounts, and a scan and go mobile app so you can pay as you shop in-store to save time.

How it differs for sellers compared to Amazon Prime

Sellers accustomed to Amazon know that their professional plans, which include advanced selling tools and the ability to advertise, start at $39.99/ month + selling fees. 

Walmart is making it affordable to maintain a selling relationship with zero “set-up fees, subscription fees, listing fees, monthly fees, and category limitations.” Sellers are simply charged a referral fee of 6-20% per item based on the category and fees associated with fulfillments, if sellers require the service. 

With such a low barrier to entry, selling on the Walmart Marketplace seems like a no-brainer. In a 2020 survey by Jungle Scout, a platform for Amazon sellers, 39% of respondents say they “are considering selling on in 2021.”

The retail giant also recently completed a New Seller Savings promotion, designed to attract new sellers and simplify the onboarding process. They’re taking note of their weaknesses and making moves to turn them into strengths. 

One seller is quoted by Jungle Scout as saying, “[Walmart’s] brick-and-mortar presence gives an edge — if they execute correctly… It’s time Amazon has competition.” At this point, only time will tell.

Limitations for companies not based in U.S.

While selling through Walmart Marketplace seems great, not everyone has the opportunity. While anyone can sell on Amazon, as long as they agree to the fee structure, Walmart requires a vetting process before accepting sellers. 

However, they recently removed the rules that required sellers to have a business address or business tax identification in the US, saying that “We have strong relationships with many reputable companies around the world and we have some of the most rigorous seller requirements in the industry… As a result, we are opening our U.S. marketplace to a limited number of international companies who share our commitment to customer trust and safety.”

Battle of the heavyweights

Amazon Prime’s 15-year lead over Walmart+ enabled the corporation to capture nearly 40% of all US-based online retail sales, according to eMarketer. However, Walmart’s #1 spot on the Fortune 500 list nearly every year since 2002 proves this company is a worthy opponent. Walmart has both the weight and the reach to compete, but will it connect its punches?

To help you compete regardless of platform, turn to the experts at ShipRx.

James Founding Partner
2 Minute Read

UPS and FedEx surcharges coming to an urban center near you

Attention shippers! If you send parcels to addresses in Boston, Chicago, New York, Los Angeles, or San Francisco, you may be surprised by additional fees on your next bill. UPS and FedEx announced new delivery area surcharges (DAS) for
James Founding Partner
2 Minute Read

UPS to replace FedEx as USPS primary air cargo carrier

Although FedEx broke the news on April 1, the end of their 20-year partnership with the United States Postal Service was no April Fool’s Joke. According to the FedEx press release, after concluding extensive discussions, USPS and FedEx opted
Brittany ShipRx Contributor
2 Minute Read

FedEx exceeds analysts expectations with Q3 earnings report

While most of us are enjoying spring and making plans for Q2, FedEx is living in the future—financially, at least. On March 21, 2024, the carrier released its Q3 2024 earnings, which exceeded analysts’ expectations and sent the price
Todd Partner

Save On Your Parcel Costs Today

Get a full-scale analysis of your business and ShipRX exclusive recommended solutions to increase your profits.

Cost Saving Services

Request Your Free Savings Report.

Fill out the form below, and we’ll call you within 24 hours. In a rush? Call now (844) 774-4779

Pop Up Form

  • This field is for validation purposes and should be left unchanged.